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A Cinderella Experience for Women of All Ages, Shapes & Sizes: Rent the Runway
With the Country Music Awards just days away, we couldn’t resist indulging every girl’s fantasy of playing dress-up with designer clothes, perfect for an award show.
Jennifer Hyman and Jennifer Fleiss, co-founders of Rent the Runway (RTR), sparked the trend of renting high-end, designer clothing online to women for special occasions. RTR is making this dream a reality by providing access to thousands of gorgeous garments and accessories for a fraction of the retail price. Women of all ages, shapes, and sizes can look and feel fabulous for weddings, cocktail parties, date nights, destinations and any special event without spending a fortune.
Last month, RTR opened its first showroom at Henri Bendel New York. Instead of simply perusing two-dimensional dresses online, customers now have the opportunity to try on dresses before renting. After completing a style assessment, RTR customers meet their “Go-To Girl.” She is considered “equal parts fashion expert, confidante, and friend.”
The Go-To Girl pre-selects outfits for customers prior to arrival, and provides professional consultation to ensure the perfect fit.
As the clock strikes midnight, Cinderella must return her ball gown and jewelry within 4-8 days to RTR at Henri Bendel or by shipping the items, utilizing the pre-paid envelope. Rent the Runway plans to open additional stores around the country to encourage “online fans back to the racks and to go into a store again.” What can we say?! “Rent the Runway. . . Head South to Music City, USA!”