A Cinderella Experience for Women of All Ages, Shapes & Sizes: Rent the Runway

Posted by on November 5, 2013 in Blog | 0 comments

A Cinderella Experience for Women of All Ages, Shapes & Sizes:  Rent the Runway

With the Country Music Awards just days away, we couldn’t resist indulging every girl’s fantasy of playing dress-up with designer clothes, perfect for an award show.

Jennifer Hyman and Jennifer Fleiss, co-founders of Rent the Runway (RTR), sparked the trend of renting high-end, designer clothing online to women for special occasions.   RTR is making this dream a reality by providing access to thousands of gorgeous garments and accessories for a fraction of the retail price.  Women of all ages, shapes, and sizes can look and feel fabulous for weddings, cocktail parties, date nights, destinations and any special event without spending a fortune.

Last month, RTR opened its first showroom at Henri Bendel New York.  Instead of simply perusing two-dimensional dresses online, customers now have the opportunity to try on dresses before renting.  After completing a style assessment, RTR customers meet their “Go-To Girl.”  She is considered “equal parts fashion expert, confidante, and friend.”

The Go-To Girl pre-selects outfits for customers prior to arrival, and provides professional consultation to ensure the perfect fit.

As the clock strikes midnight, Cinderella must return her ball gown and jewelry within 4-8 days to RTR at Henri Bendel or by shipping the items, utilizing the pre-paid envelope.  Rent the Runway plans to open additional stores around the country to encourage “online fans back to the racks and to go into a store again.”  What can we say?!  “Rent the Runway. . . Head South to Music City, USA!” 

Leave a Comment

Your email address will not be published. Required fields are marked *