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Professional Playbook for Sporting Events with Clients : Tips for Successful Networking on Game Day
It’s football season and the perfect time of year to network with prospective clients, existing customers, and colleagues. Remember the ABC’s at game time to ensure no flags on the play: Professional and polished Attire, Behavior, and Communication.
Attire: Although it may seem appropriate to wear shorts and a t-shirt to a ball game, remember this is a professional networking event that just happens to be outside along with 107,000 other attendees. Business casual is a better option for men and women.
Men should wear a polo or oxford style shirt (solid, stripes, gingham or plaid in team colors). Skip the sleeveless team jerseys and hooded sweatshirts. Well-tailored slacks or knee-length shorts in a neutral color e.g., khaki, gray, or stone are always appropriate. Dark denim is also a good look with a shirt in contrasting color. Save the slip-flops, sandals and open-toe shoes for the beach. Driving shoes or chukkas are a great alternative to standard New Balance kicks.
Women should wear a skirt and coordinating top, casual dress, pants or leggings with tunic-length top. Sleeveless dresses, shirts, and Bermuda shorts are okay in warmer weather. Steer clear of strapless dresses, tube tops, plunging necklines and make sure skirt length is just above the knee or longer when you are seated. You can incorporate team colors with necklaces, headbands, bracelets, scarves, handbags, etc. Boots, flats, and wedges are comfortable options for footwear.
Behavior: Keep in mind it is just a game. Refs can make bad calls and players can make mistakes. Remember to enjoy the game, and even if your team is losing, try not to let your emotions get the best of you. Enjoy food and beverages in moderation. Potential clients may not remember the score, but they will remember your behavior during the game.
Communication: Although you are networking at a sporting event, balance the shop talk with casual conversation and lighter topics, but remember to have business cards in your pocket or handbag to hand out to prospective clients. Follow up with hand written notes to clients and prospects within 2 weeks of the game.
Make lots of connections, network with the future in mind, and cheer for your team!
Visit our Pinterest Game Day Style board for more inspiration!